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ON MESSAGE.  ON BRAND.  ON PURPOSE.

 

 

MESSAGE + STORY DEVELOPMENT | BRAND BUILDING

   CHANGE COMMUNICATION   |   CULTURE SHAPING

FUEL FOR MARKETING, PR + REPUTATION

 

STRATEGIC BRAND COMMUNICATION.

THIS IS RATCHET.

 

 

 

 
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TO STAND OUT — GET CLEAR AND FOCUSED ON YOUR MESSAGE + STORY.

Because chasing after shiny new things is a distraction.

Be distinctive instead.

Focus on the right strategic things.

We help you figure that out by listening to the communication challenges you're facing, examining and determining what is and isn’t working, asking a lot of questions, and then offering a strategic, common-sense solution. 

Because sometimes you’re just too close to the issue to see all that is possible.

 

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WORDS DON'T MATTER.

Exactly.

 

Finding the right words isn’t easy.

Even when you know what to say, how you say it can make a significant difference in the way messages and stories are heard, processed, and acted upon. Choose the wrong words at the wrong time and you'll learn just how unforgiving search engines can be.

Word choice, tone, personality, calls to action and sensitivity to audience – all of these details matter. These parts add up to stronger and more effective written and verbal communication. From speeches to web copy and white papers to thoughtful original content, the emotional and persuasive power the right words can evoke shouldn’t be underestimated, no matter how brief the gesture or complex the issue.

This is what we do best — so you can put your best foot forward.

What you communicate is critical for brand success. 

Most organizations are surprisingly similar in the way they are rooted in a fragmented set of inconsistent messages. Yet those “fragments” are fueling marketing, sales, internal communications, culture and values statements, recruitment, board relations, and so on. When people don't know how to talk about the organization, the harder it is for them to share it and deliver a consistent experience. 

The design side of brand building is obvious and essential. But it doesn’t arm stakeholders with a common framework about how to talk about the organization. This is an overlooked component critical to brand growth and credibility. Because looking good will only take you so far.

 We help teams get aligned, understand the brand story, and share it successfully.

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The hardest work calls for teamwork.    

Let’s win together.

  

 

 

Results never go out of style.  Ditto for collaboration.

The beauty and benefit of collaboration is in the opportunity to share knowledge, insights, and expertise for the sake of always getting better. And we all desire better.

Let's accomplish something great. Together. 

 PROSPECTIVE CLIENTS

We’re at our best when collaborating directly with leaders,  entrepreneurs, and internal teams who are experts in their field – people who believe in the power of thoughtful communication, who recognize that the right words and well-crafted stories are what resonate and compel, and who realize that content creators and creative designers need to be good dance partners. If this is you, then drop us a line. No challenge is too daunting. We welcome the opportunity to listen and be helpful.

CREATIVE PARTNERS

As artists of a different ilk, we understand and respect the creative process. We know how vital you are to our work and vice versa. It's in part why we work so well with other creatives. When our ability to develop strategy, craft messages and tell stories meets your unbridled creativity, we’re capable of building extraordinary brand communication. We work with designers, developers, filmmakers and artists of every stripe to make brands better. We’re always open to new opportunities and strategic partnerships, so let's chat. The coffee is on us.         

Clients + Kudos

It is both a privilege and a responsibility to be entrusted with elevating a brand, addressing a challenge, or providing strategic counsel that helps a client in their ongoing efforts to raise the bar. This is small sample of organizations that have placed their trust in us over the years.

We know that strategy and content don't always translate into stunning visuals, and can be edited in an instant.

If you want to know what we do for clients such as these, connect with us and we'll be happy to talk.  

Thad has been a valuable resource who I’ve relied on deeply while serving in executive leadership roles at Victoria’s Secret and Quantum Health. His messaging work is always on brand and in support of the organization. He approaches his work with humility and commitment, and is someone who I trust completely.
— Elliott Tobias, Principal, Intersect HR Strategy
I have had the great privilege of journeying with Thad for several years now. During that time I’ve seen up close his amazing gifts of strategic thinking and thoughtful communication. He is someone who truly desires to see organizations and people thrive to make a difference in this world.
— Insoo Kim, Pastor, Vineyard Columbus-Grandview
What I’ve experienced with Thad and Jeremy (Slagle Design) is an uncommon attentiveness to the unique nuances and idiosyncrasies of our organization. The result is an editorial voice and creative direction that is authentic to us.
— Polly Shoemaker, Director of Advancement, Worthington Christian Schools
Thad knows how to architect brands through strategy and message development and makes the process easy on his clients. He is a brilliant strategist who I would recommend to anyone looking for thoughtful communications counsel.
— Cathy Predmore, Head of Communications, Wexner Center for the Arts